Getting Price Right. The Behavioral Economics of Profitable Pricing, Hardback/Dr. Gerald Smith

Detalii:

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-ones pricing orientation-results in a better long-term pricing strategy. Publisher: Columbia University Press Author(s): Dr. Gerald Smith Illustration(s): 145 figures and tables Number of pages: 352 Publication date: 2021 Dimensions: 162 x 236 x 29 Cover type: Hardback

Preț:

252.99 ^RON

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Alte detalii:

Comerciant: Elefant.ro
Brand: Columbia University Press